Archive for October, 2010:

Zeltiq CoolSculpting “Fat Freezing” Technique Demonstrated on The Doctors TV

Dr. Ringler has recently brought CoolSculpting to Grand Rapids, which was featured last week on The Doctors television show.

 

Archive for October, 2010:

Zeltiq CoolSculpting “Fat Freezing” Technique Demonstrated on The Doctors TV

We have brought the Zeltiq CoolSculpting technology to Grand Rapids and are excited to announce that CoolSculpting will be showcased this week on two national programs:

The Dr. Oz Show featuring CoolSculpting aired on Tuesday, October 19 with Dr. Matthew Avram discussing the science of Cryolipolysis, and followed by Dr. Elizabeth Tanzi doing the Zeltiq CoolSculpting procedure live on an audience member selected just moments before taping began.

Tomorrow, Thursday, October 21, The Doctors will include CoolSculpting as part of a segment about “fast fixes” for fat. The purpose is to educate consumers on what is available and, ultimately, what does and does not work. (CoolSculpting is in the category of what works!)

Archive for October, 2010:

Zeltiq CoolSculpting “Fat Freezing” Technique Demonstrated on The Doctors TV

The Food and Drug Administration announced approval for Botox to be used as a treatment for chronic migraine headaches. With this new application, therapeutic treatments with Botox may begin to surpass the number of cosmetic treatments.

People suffering from chronic migraines regularly experience an intense throbbing pain in one area of the head, a condition that’s often very debilitating. To help prevent migraines, Botox injections are administered every 12 weeks around the head and neck. The injections are only intended for treating severe headaches that occur more than 14 days in one month. Neurologists believe Botox migraine treatments may work by disrupting the transmission of pain signals to the nerve endings.

Some analysts say Botox sales will dramatically increase, while others remain unconvinced. According to an article in the New York Times, some argue that “minimal” effectiveness and high cost will prevent Botox from being embraced by most doctors and patients.

Read the FDA press release

Archive for October, 2010:

Zeltiq CoolSculpting “Fat Freezing” Technique Demonstrated on The Doctors TV

Today’s consumer of beauty products considers them to be a necessity, not a luxury, according to an online survey by About.com. The 2010 Beauty Study, conducted in August, explores consumer behavior as it relates to the advertising and purchasing of beauty products.

Why do consumers choose a specific beauty brand? What type of advertisement do they respond to? The survey found answers to these questions and more.

While economic uncertainty has clearly affected consumer confidence, it hasn’t diminished our desire to improve and maintain good looks. 80 percent of the 1,952 survey respondents said they planned to spend as much, if not more, money on skincare, grooming, teeth-whitening and cosmetic products this year.

These consumers are a goal-oriented bunch, so if a beauty product offers a real solution to their skin care or hair care concerns, or if it helps them maintain a certain style, they’re likely to pay a little extra to get it. “We see a significant number of intent-driven consumers willing to pay higher prices for quality, brand products that satisfy specific beauty needs,” says Evan Minskoff, vice president of marketing for the About Group.

With the goal of increased confidence, people are looking for products that help achieve specific appearance-related goals. Advertising should therefore appeal to that confidence – not focus on perceived flaws or insecurities, the survey suggests. And of course, the survey confirmed that people love freebies, coupons and specials on their products.

Read more details about the 2010 Beauty Study on Businesswire.com

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